Creator Assessment Utility

A multi-platform evaluation tool designed for nuanced creator analysis and ranking. It automates and refines the acquisition process using advanced data analytics.

Overview

Creator Assessment Utility is a multi-platform evaluation and ranking tool at Twitch, designed to streamline data-driven decisions in creator acquisitions. Developed in Python, it analyzes creators across social platforms like YouTube, Facebook, and Instagram.

Core Functionality

The application automates creator evaluation and ranking, with customizable criteria for each platform. It uses the Google Sheets API for data import/export and the Pandas library for data analysis, offering insights into creator performance and market competition.

Project Structure and Development

The MVP includes API integration, Python-based data analysis, and a customizable ranking system. Collaboration with the Technical Program Manager was vital in refining requirements and developing practical tools and strategies.

Future Plans and Confidentiality

While focusing on automating evaluation and ranking, future enhancements aim to improve data analysis techniques, extend social media platform compatibility, and create a user-friendly interface for non-engineers at Twitch. The source code remains confidential in line with company policies.

Results

The implementation of Python analytics for strategic music acquisitions was a vital achievement of this project. This approach directly contributed to 12% of Creator Expansion's total deals in a quarter, a significant period where music accounted for 58% of all acquisitions. This highlights the tool's substantial role in driving targeted and successful partnership strategies.